What’s the most important component of a car show? Is it really the cars? Of course, on first inquiry, one might be inclined to answer “the cars”, and it makes sense. It is, after all, a car show. But what would it be without people? Without friendly faces sharing the same enthusiasm and adoration of a common interest? It’d be a parking lot, void of anything more than some flashy wheels and fancy paint.
So when Anna and I decided to keep the MTM booth home and not vend at Southern Worthersee 2014, I found myself a little bit puzzled as to how I would spend the entirety of the weekend, as it’s usually completely consumed in setting up, hosting, and tearing down our booth. After booking a few shoots for our favorite mag, Performance VW, I realized I was still going to be left with dozens of hours to spare—even after shooting the event coverage (as found here)—and it’s just not my nature to have idle hands.
While my first thought was to make a short video using only the GoPro Hero 3+, it wasn’t until I was in the air that it hit me:
SoWo would be nothing without the people. Everyone always goes on and on about the cars afterwards, but in doing so forget that in the midst of it all, drinks in hand and burnouts ensuing in the background, they’re excited to be there because of their friends and fellow car geeks, not the cars themselves. So why not capture the people?!
I let the idea ferment for a day and by the time I had arrived in Helen it couldn’t’ve been farther from my mind. Why? Because I was overwhelmed with happiness seeing all the fine folks from all over the country gathered in one place. The portrait series still bounced around the back of my mind, but it wasn’t until Thursday evening, in the midst of the Helendorf ruckus, that Patrick McCue inspired me. I had the gear with me, care of LensProToGo.com (the Nikon Df and 58mm f/1.4), and there was no reason not to challenge myself with photographing people.
After Thursday evening, I was on a mission: Meet and photograph as many new faces as I could. The project meant a lot more than photographing some faces, though, and that was the truly rewarding part. It allowed me to get out, shake hands and exchange short backstories, meeting new people from all over the country. And even after processing every portrait I think the most rewarding part of the project was still meeting people.
So for everyone that participated, listened to my short spiel, and let me capture your portrait, thank you! If you’d like to order a print click here, and if you’d like to use one of my photos on social media, please use the hashtag #moresowopeople and tag MTM as the creator (@morethanmoreusa on IG and More Than More on FB).
Portraits of SOWO 2014